overleaf.ai

We Book Qualified Sales Calls For B2B Agribusinesses.

Overleaf AI builds, runs, and optimizes cold email systems for Agriculture Tech Businesses — from domain setup to inbox management. Your calendar gets qualified sales calls with the buyers you actually want. If we don't deliver, you don't pay.

What We Do

Phase 1

Discovery & Strategy

We start with a structured discovery call. We map your target audience, understand the specific pain points your buyers have, and get clear on the outcomes that matter. The goal: leave with enough context to design a cold email campaign that's actually built for your business, not templated from someone else's.

  • We review your current outbound process. What's been tried, what's worked, what hasn't.
  • We map out your target audience. Company types, company sizes, job titles, and locations you intend to target.
  • What's the problem your product solves, and how does your buyer describe it? That language shapes every email we write.
  • What makes a demo qualified for you? We define this upfront so the system is calibrated to your standard.
Phase 2

Build & Launch

Once we have everything from the discovery session, we go away and build it. Domains, inboxes, warm-up, lead lists, email copy, sequences — the complete outbound system, set up and running without you touching a single thing. Qualified demos land on your calendar. You just show up.

  • Sending infrastructure built from scratch: domains purchased, inboxes configured, warm-up sequences run.
  • Lead lists built around your exact ICP — titles, company size, geography, buying signals.
  • Email copy written to match how your buyers actually think and talk — not agency templates.
  • Sequences deployed, replies managed, demos booked to your calendar. Fully hands off.

Our Process

We do the heavy lifting at every stage. Your involvement is two calls, then we build the rest.

01
Accounts & Infrastructure
We get all your accounts live. Domains, sending inboxes, Apollo, Instantly, and anything else the system needs. Everything is set up in your name so you own the infrastructure. I walk you through how it all connects. This session is mostly admin, but it's the foundation everything else is built on.
  • Domains, inboxes, Apollo, Instantly — all live and in your name.
  • N8N workflows for automation. Completely setup and hosted.
  • DNS, warm-up, and deliverability configured correctly from day one.
  • Full walkthrough so you know what's been built and why.
02
Discovery Sessions
Once accounts are live, I run a short series of discovery sessions before writing a single word of email copy. We define your ideal customer, the core problems they face, the solution you provide, and any past client wins or case studies we can reference to build credibility. The better I understand your business, the sharper every email will be.
  • We define your ideal customer profile: titles, company types, size, geography, and buying signals.
  • We map the core problems your target buyers face.
  • We clarify how your solution addresses those problems and what the outcome looks like.
  • We identify past client wins, results, or case studies that can be referenced in the copy to build trust.
03
Build, Review & Launch
With everything from the discovery sessions, we go away and build the full system. Lead lists sourced and verified. Email copy written and sequenced. Everything loaded into Instantly and your CRM. We review together, work through any changes until you're happy, then we start sending. From that point, the system runs — replies handled, demos booked, optimizations made every week.
  • Verified lead lists, written sequences, everything loaded and ready to review.
  • We work together, and only go ahead once you're satisfied.
  • We launch. Replies managed, demos booked, system optimised every week.
  • Your only involvement after launch: monthly update calls to monitor progress.

About the Founder

Cole McConnell

Cole is a Full-Stack Engineer and outbound systems specialist focused exclusively on the B2B Agriculture Tech space. Based in Auckland, he founded overleaf.ai after seeing a consistent pattern in businesses having no reliable outbound system to put their services in front of the buyers who need them. He builds and manages complete end-to-end outbound systems from infrastructure to inbox management so Agriculture Tech Business founders can build a predictable way to bring in consistent leads and book sales calls.

Book Your Free Strategy Call

We'll audit your current outbound setup and show you exactly how we'd build a system to book 10+ qualified sales calls per month with your exact target audience.

When booking, share your target buyer and what you've tried before. The more context we have, the better.